Digital Everything

It took me 25 years to meet Mickey Mouse

By now, hopefully you have heard the news — Punchbowl has been named the exclusive provider of digital invitations featuring Disney characters. To say I’m excited would be a gross understatement.

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This is the kind of deal that doesn’t come easily and requires many, many meetings. Over the past two and a half years, I’ve had countless phone calls and exchanged numerous emails with the folks at Disney.  I’ve gotten to know my counterpart at Disney very well through this process. And yet, I’ve never met him.

I’ve seen a picture of him online, and I’m sure he’s seen mine. We’re connected on LinkedIn, I have his cell phone number, and I know some details about his family. In the past few days, I’ve been on the phone with him several times per day as we prepared to launch this partnership. But we’ve never shook hands, shared a meal, or looked each other in the eyes. This significant deal was completed without ever meeting face to face. Like many people I do business with these days, neither of us felt the burning need to get together. Oh, we tried a few times. The latest attempt was when I was in Southern California for a conference. He even gave me a great tip about flying out of Long Beach instead of LAX. But our schedules didn’t align and I wasn’t able to stick around an extra day. “That’s ok,” we both agreed, we’ll catch each other next time.

Perhaps it’s fitting, because it took me 25 years to meet Mickey Mouse. Unlike many kids in America, I never had the opportunity to go to Disney World or Disneyland as a child. Of course I loved all of the characters, but growing up in a middle-class family with six kids it wasn’t practical to go on a Disney vacation. Many of my friends went, but I grew up without seeing the live Disney experience. That didn’t quell my desire to go.

In my mid 20s, I was living on the West Coast and my girlfriend (now wife) and I took a trip to Disneyland. I loved it. I’ll never forget seeing the Muppet Studios or flying on the California Dreamin’ ride (I even bought the soundtrack). A few years later, I went to visit my family in Orlando and had the opportunity to visit Disney World. I loved Epcot, the parades, and the rides. And I even got to meet Mickey Mouse up close and personal.

I hope it doesn’t take 25 years for me to meet the person at Disney who helped make this deal happen. As I’ve told him numerous times, I wanted this deal badly, and I did everything I could to get it done. In the new world of online business, he didn’t need to meet me to know that I am who I appear to be online. I’m a passionate entrepreneur who loves hard work and doesn’t like excuses. And I didn’t need to meet him to understand that he was looking for a great partnership with a company that has a best-in-class product and team. Together, we learned everything about each other without the need to meet face to face.

SWAMI SAYS: Big deals can happen between companies even if you never meet face to face with your counterpart. So it’s more important than ever to make sure that your digital persona matches who you really are in-person. In this day and age of business online, it’s a whole new world. It’s a magical world, where when you wish upon a star, sometimes dreams do come true. Check out the new Disney Digital Invitation Collection.

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